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Some short notes for you:
Our USP in one sentence
We have the biggest selection of compostable - organic coffee capsules.
How we differentiate ourselves from our competitors
- We are the only shop that focuses on different brands of compostable - organic coffee capsules
- We are working together with family businesses and SME roasters from all of Europe and we set high priority on deep storytelling.
- We offer the biggest selection. Customers want to choose from a selection and most of them don´t want to buy just one brand
We are growing
We are growing up to 30 % compared to last year with less marketing budget. We are winning many loyal customers and we optimize our CPA steadily. At the moment it is roundabout 25 - 30 €. There is a high lifetime-value for each customer, because only a satisfied customer will order about a very long period of time again and again.
What about Business Customers
We already won many business customers and it´s a strategic topic for us to create more benefits for them. Currently we are working on big inquiries with volumes up to 25.000 € per year each.
What we want to do with an invest
We want to enlarge our customer base and invest in marketing. We also want to expand our team. At the moment we are a very small team and just one founder. Actually we started with another idea and we were three founders. But this idea didn´t work out. So Chris took over the other shares of the company and changed the business model completely.